Read LinkedIn Ads analytics
On this page
The report shows the available paid-campaign performance for the selected LinkedIn Ads account and period.
Before you start
Connect a LinkedIn Ads account and select a workspace and role with analytics access.
Open the feature
Open Analytics > Overview and select the LinkedIn Ads account.
Steps
- Choose the date range to review.
- Read the overview metrics and trend for the selected period.
- Review Campaigns to compare campaign spend, impressions and clicks.
- Compare results using the same account, currency and date range.
Expected result
The report shows the available paid-campaign performance for the selected LinkedIn Ads account and period.
Example
Compare two campaigns’ spend and clicks over the same month.
Limits and permissions
- LinkedIn Ads is a separate connected account from an organic LinkedIn profile or Page.
- Reported metrics depend on the provider’s available data and permissions.
Troubleshooting
- The report is empty: check the date range, connected ad account and whether campaigns had activity.
- Authorization failed: reconnect the ad account with the required provider access.
Check paid-report scope
Selecting a LinkedIn Ads account opens the paid-report view rather than the ordinary organic graphs. Review its summary/trend before comparing Campaigns rows. Keep account, currency and dates consistent when comparing spend with impressions and clicks. A connected organic LinkedIn Page does not grant access to its advertising account, and a blank paid report does not establish that its organic posts had no activity.