Configure a paid post boost

Set the advertising destination, audience, budget and duration for an eligible post.

Before you start

Connect an eligible ads account and confirm that you are authorized to spend its budget. Check the selected network, profile and billing currency.

Open the feature

In a supported post’s network options, open its Promote this post or boost control.

Steps

1. Under Boost settings, choose the ad account. Select the matching identity if requested.
2. Select or create the campaign and choose the available objective and optimization goal.
3. Set the audience options offered by that network.
4. Review Budget and Duration, including whether the amount is daily or lifetime, and set the number of days.
5. Read Payment Summary and verify the total and currency before choosing Save.
6. Review the boost details on the post and submit the post only when the content and spending are approved. For an existing post, saving may submit the boost directly.

Expected result

The post retains the configured boost or submits it through the existing-post flow. Advertising delivery still depends on the network’s processing and approval.

Example

Prepare a launch boost with an approved lifetime budget, check the total, and review the destination before submitting.

Limits and permissions

• Paid advertising can incur charges on the selected ads account.
• Saving can create a new campaign; it is not always a local-only preview.
• The available audience and budget controls differ by network.
• Where offered, a Dark post stays off the Page timeline. If its ad fails or is rejected, it remains hidden.

Troubleshooting

• No ad accounts: connect or refresh an eligible account for the selected profile.
• Reauthentication required: reconnect the account.
• "We couldn't load your ad accounts": the network refused the request for a reason other than the connection. Try again in a moment. If it keeps happening, contact support with the profile and the time.
• The budget is invalid: use the displayed minimum and duration limits.
• A TikTok identity differs: verify that the selected identity actually belongs to the intended profile.
• "This TikTok video is still processing": TikTok hasn't finished publishing the video, so it can't be promoted yet and the boost isn't saved. Try boosting it again in a few minutes.
• "This boost didn't finish setting up on TikTok": the boost stopped partway through setup, and the campaign it created is removed. Try boosting the post again.

When Ads is on for your account

• Boost on a Facebook Page or Instagram post (in Calendar, Queue or Analytics) opens Ads with the post chosen, instead of this window. See Boost a post with Ads.
• In the composer, Facebook and Instagram options show Boost this post instead of Promote this post. A boost already set up with this window keeps its own box.
• LinkedIn, TikTok and X boosts keep using this window. It notes that the Ads monthly allowance and creative checks don't apply to them.